Tiffany Chew, U Mobile | Adrian Yap, Freeform

19-Nov-19 11:00

With “Customer Experience” or CX being the marketing buzzword of 2019, more brands have been trying to connect with the community by giving their target demographics immersive, transformative experiences that leave a lasting impression. What does it take to build a powerful brand experience, and do it repeatedly year-round? We speak to the people behind Urbanscapes, the Good Vibes Festival and Tiffin about slaying experiential marketing.