BFM Podcast

Built To Innovate

Tan KW
Publish date: Mon, 14 Feb 2022, 01:29 PM
Built To Innovate

14-Feb-22 11:00

Professor Ben Bensaou, Professor of Technology Management, INSEAD

Professor Ben Bensaou, professor of technology management at INSEAD 

Description: The pandemic has shown companies that innovation can't just be a once-in-a-while fluke or exercise; in order to survive, you have to build it into the DNA of your organisation. Professor Ben Bensaou, professor of technology management at INSEAD and author of the book Built To Innovate, discusses that and more.

Image Credit: Ivey Business Journal

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