Proton Holdings Bhd aims to sell 40,000 units of Proton Persona and 84,000 units of the Saga model in the current financial year ending March 31, 2012.

Proton Edar Sdn Bhd general manager (Marketing Division) Sidik Abdul Hamid said the target was achievable as the demand for both models was quite strong.

'For Persona, we are targeting around 3,000 to 4,000 units per month while for Saga, we targeting around 7,000 units per month.

'Last year, Persona model sold about 37,000 units, almost reaching our last year target of 38,000. For the last three months, our sales for the model has improved, with more than 5,000 units sold in the last month alone,' he told reporters at the 'Persona-Better, Undoubtedly' campaign today.

Currently, the best seller model for Proton is Saga, with 72,000 units sold last year, followed by Persona.

On the new campaign, Sidik said Persona will sponsor an outreach programme aimed at inspiring self-confidence among Malaysians.

It has chosen two new ambassadors, namely deejays DJ Lin from Suria FM, Aanantha from THR Raaga apart from its current ambassador Jack Lim, also a radio host and actor, who would take on the role of mentors, sharing their life lessons to guide people from various backgrounds to face their own challenges.

Each of the ambassador will champion their own programmes, based on their life experiences and focus on three different markets for a five-month period. -- Bernama