Following the successful launch of private, digital showroom experiences for its Canadian customers, Cadillac is expanding this online shopping opportunity to the US market.

Instead of having to go to a Cadillac dealership to speak with an agent, ask questions, and see models up close, interested Americans can now video call a specialist from their phone, computer or tablet to speak with a salesperson from wherever they choose.

This digital showroom concept, Cadillac Live, first launched in Canada and, after positive a response, has been extended to the United States.

It was developed to answer the trend of buyers beginning their new car search online rather than at the dealership. In fact, "95% of vehicle buyers in the US use digital resources when making a purchase," according to Cadillac.

Video calls are one way to retain customer privacy; only clients can see the agent and various vehicles while also having a personalised buying experience. The service is available seven days a week to help even the busiest professionals find time to digitally go to the dealership.

Customers can either start a session right away if an agent is available, view a previously recorded session or schedule one themselves.

 - AFP Relaxnews