I've just returned from a mamak stall at Taman OUG, near where I live. And even though it's raining heavily, the service is slow, ad the food is "meh" and expensive (i didn't eat)...it's CROWDED!
I just didn't understand why, it's not even particularly clean. however, it is right smack in the front of a housing park full of 2 1/2 storey houses, and a majority of the customers were young people, and it was a corner lot, so there was good ventilation.
What kind of smarts are required to create something successful, even when the underlying product is "meh"
