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Masayoshi Son, the SoftBank CEO with $100 billion to blow, likes to quote Yoda and ‘feel the force’ when picking deals

Tan KW
Publish date: Thu, 21 Jun 2018, 06:04 PM
Tan KW
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  • SoftBank CEO Masayoshi Son has an unusual way of deciding how to invest in startups.
  • Before he gives the final sign-off on deals, Son is fond of quoting “Star Wars” Jedi master Yoda and likes to “feel the force,” according to a Financial Times profile.
  • This is unusual because Son is ultimately in charge of the biggest startup investment fund in the world, the $100 billion (£76 billion) Vision Fund.

Masayoshi Son, the wizened chief executive of Japanese holding company SoftBank, likes to invoke an equally wizened nerd idol while explaining his investment philosophy.

According to a Financial Times profile, Son is fond of quoting “Star Wars” Jedi master Yoda and likes to “feel the force” while assessing whether to invest in startups.

Son is, in fact, quite famous for openly quoting Yoda. At an event in Tokyo last month, Bloomberg quoted him as saying: “Yoda says use the force. Don’t think, just feel it.” Son explained that he often uses his intuition to decide within the first few minutes of discussing a deal whether it’s an investment worth making. 

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