SJC's revenue was RM8.56 million, a 519.49 percent rise year-over-year and 100.28 percent increase quarter-over-quarter.
Unfortunately, the quarterly report did not provide a quarter-by-quarter comparison of performance, but the management stated that, as a result of SJC's ongoing business transformation plan and the nation's progress toward endemic, they had seized strong recovery momentum in the outdoor advertising sector and recorded an increase in revenue over the previous financial year's corresponding quarter.
BTSJ Launches Media Formats Along MRT Line Big Tree Seni Jaya Sdn Bhd (BTSJ), the consortium awarded the lucrative external advertising concession by MASS Rapid Transit Corporation Sdn Bhd (MRT Corp), today launched its media format offerings, targeted mainly at business partners, advertisers and media agencies.
Held at the Grand Ballroom of the Sime Darby Convention Centre, the event was to explain and share with BTSJ’s target audiences the multitude of media formats currently available along the newly launched MRT line.
BTSJ is made up of Big Tree Outdoor Sdn Bhd (BTO), Malaysia’s biggest out-of- home (OOH) advertising company, and Seni Jaya Sdn Bhd, the country’s pioneers OOH media owner with extensive experience. BTSJ was formed for the sole purpose of adding excitement along the 51-km Sungai Buloh-Kajang MRT line. BTSJ was awarded the concession award by MRT Corp in September 2016.
The media format launch was officiated by BTO Chief Executive Officer Jeff Cheah and Seni Jaya’s Group Managing Director Datuk Seri Anne Teoh.
The 10-year outdoor advertising concession is highly lucrative as it includes advertising opportunities along the MRT train line which covers key populated areas such as Sungai Buloh, Kota Damansara, Bandar Utama, TTDI, Damansara Heights, Cheras and Kajang.
At the event, Jeff firstly thanked MRT Corp for its faith in BTSJ’s strong track records.
“Without MRT’s trust towards us, we would not have this exciting launch today where we introduce to the market our line-up of new and extremely exciting advertising formats. We are confident that what we have to offer will inject more style, colours and excitement to an already buzzing cityscape in terms of outdoor advertising.
“During this event, we want to share with our guests the various key locations that would help advertisers gain best mileage. Along with locations, we are also sharing potential eyeballs our business partners stand to capture when they partake in the MRT outdoors advertising opportunity with us,” disclosed Jeff who is also the Outdoor Advertising Association of Malaysia’s (OOAM) President.
BTO, Jeff added, is leveraging on four main pillars in delivering its scope of the contract, including using the latest technology in OOH, creativity, comprehensive outdoor media solutions and professionalism in dealing with all stakeholders.
Exciting digital and static solutions offered by BTSJ were shared during the event, including new features that has never been done in Malaysia. (Please see attached visuals of some of the format and their description). “BTSJ is truly committed to delivering maximum returns to all our stakeholders. The combination of Seni Jaya’s vast experience and BTO’s creativity and extensive inventory plus strong track records in managing advertising opportunities in railway systems, we are confident of this success. Potential advertisers can look forward to capitalise on the various new opportunities available throughout the MRT line to effectively reach their customers in the Klang valley. Advertisers truly have a reason to be excited,” he said.
He added that motorists can notice the new products along Sprint Highway in Damansara which were successfully installed recently.
“These first of its kind media format were snapped up even before its installation, and that is a real testament that our product designs are well accepted by advertisers,” disclosed Jeff, adding that the product formats not only enhance the aesthetic looks of the environment but also catch good attention due to its eye- level visibility and multiple series effect.
Among the key locations and potential eyeballs that were shared with the guests during the events include:
Location Monthly Traffic Persiaran Surian areas 1.9 million vehicles Sprint Highway 7.9 million vehicles Cheras-Kajang Highway 4.0 million vehicles Jalan Sungai Buloh 3.7 million vehicles
SJC has RM1.22 million cash on hand and in the bank during the quarter under review, as well as RM2.17 million in permitted bank deposits. As part of its expansion plan to invest in new billboard assets, the firm invested RM4.35 million in property, plant, and equipment.
Compare share price already know... Don't need to fight. Hahaha... Well, Big Tree SJC and Media Prima is strong linking. But only SJC stand strong among everyone. If compare SJC is confirm better among all.
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
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Posted by stockhunter55 > 2022-06-09 17:06 | Report Abuse
outdoor ads might be a traditional method but still an efficient way to promote, Klang valley still got lots of potential to go