Posted by tinman > 2 weeks ago | Report Abuse

You clearly need a new head of marketing and head of retail merchandising. The current ones are just not cutting it and should be axed. You still have a chance to salvage the company and turn it around, the deficit is still manageable. Probably even suspend directors' remuneration temporarily until the company turns a profit for 3 quarters straight. Then focus on expansion plans into populations with 2.5 births per women and more while re-evaluating your pricing. Perhaps focus on reaching out to KOLs who would recommend your products to expectant mothers directly. Retail and marketing heads need to work harder a bit, if you ask me just replace certain people with a bigger appetite.