Bursa Malaysia Bhd has entered into an agreement with Public Bank Bhd, signifying the bank as the first adopter of its eRights service.

eRights, launched on March 28, 2013, is the latest e-service by Bursa Malaysia introduced to the market to create a more facilitative trading environment.

By being the first adopter of eRights will make Public Bank the first financial institution to provide investors the convenience of electronic subscription and payment of rights issues via the bank's ATM and Internet banking facilities, Bursa Malaysia said in a statement today.

Bursa Malaysia Chief Executive Officer Datuk Tajuddin Atan said:"We are committed to bringing new and innovative solutions to the marketplace, such as eRights, to ease the processes of market transactions for our investors.

"Therefore, to find support from a bank that has been voted as one of the best banks in the country, is a strong testament to our efforts and initiatives that are designed to serve the marketplace, as we work to build a more competitive and leading marketplace in the region," he said.

"With globalisation and the advent of the Asean capital market integration, competition is now heightened and as such we constantly need to improve our way of doing business to meet the changing needs of our end users," he added.

Meanwhile, Public Bank Bhd Managing Director, Tan Sri Tay Ah Lek said:"At Public Bank, our customers are our priority and as such we are determined to continuously enhance our service value to meet increasingly sophisticated customer demands."

He added that eRights allowed the bank's customers the ease and flexibility to transact their eRights application via its Internet banking service at www.pbebank.com or via any one of its 522 ATMs located nationwide.-- Bernama