1) Margin-oriented SUVs to lead a sea change in national players. Both national carmakers will launch their first SUVs with different priorities. Perodua will focus on sales while Proton will focus on improving the consumer perception. Proton will rely on the SUV to test the various operational reforms and processes that are being introduced to win back consumer confidence. We believe that the X70 requires a strong success story in the home market before expanding regionally. Perodua will follow suit and target the more affluent segment where the financing options are said to be more secure. Both players are looking to position themselves on more formidable ground by reducing their dependence on volume over time.
2) No time to wait and see. Our house projects the USD/MYR rate to be 4.12 and the OPR rate to be retained at 3.25% for next year. The weakening ringgit presents an immediate challenge to the margins of UMW Toyota, Tan Chong Motor and Pecca Group. These three companies have a relatively higher exposure to the. We believe automakers will need to time their launches of new models well to capture higher sales and place priorities on sales of better margin vehicles. This is to mitigate any margin erosions from the weaker ringgit and prevent a repeat of the situation in 2016-2017. To this end, UMW has lined up the Toyota Vios to push their sales volume at the open of the year. This will be followed by Toyota Yaris (by end-1H), an affordable hatchback that will also be assembled at its new plant in Shah Alam. For Pecca, we expect its automotive leather prices to remain stable. As for Tan Chong, the group may launch new Nissan models next year. It will retain its priority to focus on margins rather than volume while actively managing its inventory and debt levels. Other launches to keep an eye on include the Mazda CX-8 and Mazda 3 scheduled to come later in the year.
3) NAP pushed to early 2019. The government recently indicated that would publish the next National Automotive Policy (NAP) in the first quarter of 2019. This marks the third time it is delayed. The NAP will serve as a roadmap for the sector in the next four years. We understand it will continue to emphasize energy efficient vehicles, while focusing on four key areas: connected mobility, Industrial Revolution 4.0, new generation vehicles and artificial intelligence. The new NAP will also factor in the plan for the third national car, which has reportedly received over 20 proposals and will be led by the private sector. We understand that the NAP could also set a bigger stage for local suppliers to serve export markets as there are fewer barriers to entry for auto components compared to CBU cars.
Source: AmInvest Research - 12 Dec 2018
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