30-May-23 11:00

Klaus Landhaeusser, Managing Director, Bosch Malaysia | Vaibhav Manrao, Managing Director, Bata Malaysia

In this ever-changing world of consumer preferences, what can businesses learn about innovating and evolving while at the same time keeping in line with customer expectations?

In this episode, we preview the upcoming 18th BFM Brandfest with two of the speakers Klaus Landhaeusser and Vaibhav Manrao as we explore the connection between brand promise, innovation and modernization.