Hong Leong Bank today launched its Hanoi branch, the second in Vietnam, after Ho Chi Minh in 2009.

The bank also unveiled its first Priority Banking Service in Vietnam, a privileged service designed exclusively for its more affluent customers, Hong Leong Bank said in a statement today.

Group Managing Director Yvonne Chia said the new branch, together with the Priority Banking Service, would enable the bank to appeal to and serve more customers, as well as deepen and strengthen its presence in Vietnam.

'Priority Banking is a big part of consumer banking and this key segment is growing rapidly.

'With our local knowledge and global expertise, we will provide Priority Banking customers a new level of banking experience to support their priorities, help them realise goals and in doing so, enhance lifestyle,' she added.

Hong Leong Bank is the first Southeast Asian bank that was granted a licence to incorporate and operate a 100 per cent wholly-owned commercial bank in Vietnam. - Bernama