Bursa Malaysia Stock Watch

Media: Maintain Neutral - Jun 2012 Adex: Football Fever Flowover

kltrader
Publish date: Fri, 27 Jul 2012, 09:51 AM
kltrader
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Welcome change but still Neutral. Jun 2012 total gross adex grew 6% YoY, the strongest growth rate YTD, thanks to the Euro Cup. TV adex surged 14% YoY but newspaper adex grew by a modest 4% YoY as major sporting events favour TV adex. While Jun 2012 adex figures are a welcome change, we are still wary of potential fuel price/electricity tariff hikes following the looming 13th General Election. We retain our 2012 total gross adex growth forecast of 7%. Only MCIL is a BUY.

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Source: Maybank Research - 27 July 2012
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