Introduction

NIO Inc.

• Independent research and development of “San Dian” three electric core components: battery, motor, and electronic control; “San Zhi” three intelligent techniques for the self-developed intelligent cockpit, assisted driving, and an intelligent digital gateway.
• The user service experience is ahead of the industry level. NIO mainly gathers mainstream high-end markets such as BMW, Mercedes-Benz, and Audi. Therefore, NIO will pay more attention to the user experience of serving high-end customers. In general, NIO's strategy is to build brand value to attract the high-end market.
• Full direct retail system and all-weather marketing model. NIO has made changes at the channel and marketing level, abandoning the traditional distribution model, turning to the unified management of directly-operated stores by car companies, and marketing innovation through various online and offline methods. The directly affiliated company of the brand’s direct-sale store, not only ensures the uniform price of the models in the early stage but also ensures the quality of the maintenance and marketing activities in the later stage. The direct sales model is gaining the favor of the younger generation consumer group.
• A complete NIO’s SMART ecosystem for electric vehicles, which includes core components, smart electric vehicles, charging and replacing, used cars, and energy.

• Unable to achieve profitability, due to R&D expenses, marketing expenses, and operating expenses remain high. Until today, NIO is still a loss.
• The capacity issue. This issue is a nightmare for every electric vehicle company. Due to the inability to keep up with the production capacity, it is difficult for the company to achieve a mass-production scale, which will also keep the cost of production vehicles high and thus directly affecting the profitability.

• The trend of carbon neutrality makes green energy vehicles more attractive to the public sooner than ever.
• New energy-related support policies issued by various governments will greatly affect the trend of consumers switching to electric vehicles
• The preemption of the battery-swap market, unlike most electric car companies, NIO chooses the battery-swap method instead of the charging method. The battery-swap method makes up for the deficiency of the charging method to a certain extent, and it only takes a few minutes to complete a swap, which also greatly reduces the charging anxiety of electric vehicle drivers. In addition, the battery-swap method takes a shorter time than the charging method, and the battery-swap method adopts a slow charging method, which will minimize the damage to the battery.

• With the threat of competition from the new leading car manufacturers and other traditional BBA car companies, more and more high-end traditional car companies have begun to develop their own electric vehicles. Besides, other new electric car companies have also begun to plan to seize the high-end EV market share. It will pose a considerable competitive threat to NIO, which focuses on high-end market share also.
• In the raw material crisis, all car manufacturers will face the risk of insufficient raw materials or rising costs in terms of the shortage of raw materials for various parts and chips.
• The penetration rate of high-voltage fast-charging platform vehicles and supercharging stations has increased, resulting in a decline in the advantages of the battery swap mode.

Community Feedback

We encourage traders to try out and evaluate the MQ Trader system and provide us feedback on the features you like to see in the system. We have received many positive feedbacks so far, and we are currently compiling and reviewing them for possible inclusion into the next release of the system.

We would like to develop this system based on community feedback to cater for community needs. Thanks to all those who have provided valuable feedback to us. Keep those feedbacks coming in!

Disclaimer

This article does not represent a BUY or SELL recommendation on the stock covered. Traders and Investors are encouraged to do their own analysis on stocks instead of blindly following any Trading calls raised by various parties in the Internet. We may or may not hold position in the stock covered, or initiate new position in the stock within the next 7 days.

Join us now!

MQ Trader stock analysis system uses Artificial Intelligence (AI), various technical indicators and quantitative data to generate accurate trading signals without the interference of human's emotions and bias against any particular stock. It comprises trading strategies which are very popular among fund managers for analysing stocks. 

MQ Trader stock analysis system is SPONSORED for MQ Trader members. To use this amazing tool, you can sign up via MQ Trader Sign Up!

Contact us

Please do not hesitate to contact us if you have any enquiry: