Image (from left to right): Ben Quah, Head of Marketing & Customer Growth, Gentari Green Mobility; Shah Yang Razalli, Deputy CEO of Gentari & CEO of Gentari Green Mobility Sdn Bhd; Jean-Philippe Parain, Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa; Bryan Wong, Managing Director of Millennium Welt Group; Hans de Visser, Current Managing Director of BMW Group Malaysia; Benjamin Nagel, Future Managing Director of BMW Group Malaysia (from January 2024)

Media Information                                                    

December 13, 2023

Millennium Welt and Gentari Sdn Bhd Break Ground on the First EV Charging Flagship Store in the heart of Kuala Lumpur.

Pioneering a new era of sustainable innovation, Millennium Welt and Gentari usher in a transformative chapter in Electric Mobility with the initiation of their First Electric Vehicle (EV) Charging Flagship Store. This groundbreaking venture signifies a noteworthy achievement, laying the groundwork for a promising future in the realm of electrification.

Kuala Lumpur, 13^th December 2023 – In a grand display of innovation and commitment to advancing the electric mobility landscape, Millennium Welt, a dealer partner for the brands BMW, MINI and BMW Motorrad join forces with Gentari Malaysia's notable clean energy solutions provider, to break ground on the first EV Charging Flagship Store , in Jalan Kuching today, that offers a new concept and experiences for EV charging. This signifies a monumental stride in BMW Group Malaysia’s dedication in developing the EV infrastructure in the country.

Jean-Phillipe Parain, Senior Vice President of the Sales Region in Asia-Pacific, Eastern Europe, Middle East and Africa said, “The Millennium Welt and Gentari’s EV Charging Flagship Store would be amongst the first of its kind experience concept for electric vehicles in Southeast Asia. Based on the concept of an EV charging store, the facility enables the charging of multiple vehicles at a single time with a specialised store representing the brands from the BMW Group. The facility demonstrates the Retail.Next appearance as well as services which is developed to complement the future mobility capabilities of our new products and offerings.”

Bryan Wong, Managing Director of Millennium Welt Group, added, “Today’s groundbreaking ceremony represents not only the commencement of our first EV Charging Flagship Store, but the realisation of a vision that is deeply rooted in our commitment to redefining the future of mobility. At Millennium Welt, we believe that electrification goes beyond a choice, it is a lifestyle. Through our partnership with Gentari, we are able to take a leap towards advancing the electric mobility experience by creating an immersive space where cutting-edge technology is seamlessly integrated with sustainable solutions to meet the evolving needs of our valued customers. I am thrilled about our transformative journey ahead as we continue to set the standard for a cleaner and more sustainable nation.”

“We are pleased to do our part in levelling up the EV charging experience in Malaysia through this EV Charging Flagship Store, jointly developed with our partner, Millennium Welt. Beyond the deployment of 14 EV charging points, including high-speed 240kW and AC chargers, we are also introducing a vibrant experience hub for the enjoyment of our customers while they charge,” shared Shah Yang Razalli, Deputy CEO of Gentari & CEO of Gentari Green Mobility Sdn Bhd.

The EV Charging Flagship Store hosts an extensive display area capable of featuring 66 cutting-edge electric vehicles, creating a haven for those seeking a firsthand experience of future mobility, in addition to seamlessly integrated services including a dedicated BMW Premium Selection showroom and Insurance Renewal Business – offering customers a premium and comprehensive electric mobility experience.

The store elevates the premium experience with state-of-the-art infrastructure for the charging of electric vehicles, including six units of 240kW DC Chargers and two units of 22kW AC Chargers, complemented by 14 parking bays. This cutting-edge infrastructure ensures efficient charging for EV owners, who are welcomed to enjoy the Retail.Next ambience by BMW, seamlessly providing a refined experience that exudes the premium ownership experience of an electrified BMW vehicle. The store is planned to be powered completely by renewable energy sources to showcase a holistic approach to sustainable luxury.

Manned by an exceptional team, the store will guarantee a personalised and seamless customer experience with dedicated staff who will guide customers through all of the EV Charging Flagship Store’s offerings, ensuring every interaction is marked by sophistication and excellence. In essence, the EV Charging Flagship Store is poised to be a trailblazing destination – a first of its kind in the Southeast Asian region, adding to Malaysia’s leading premium EV provider’s network of over 1,700 BMW i and MINI charging facilities across the country.