THE Public Relations Practitioners Society of Malaysia (PRactitioners) has partnered with the International Public Relations Association (IPRA), which comes on the heels of its successful participation in World PR Day and serves as a testament to the global acknowledgement of its members.

The agreement between PRactitioners and IPRA encompasses several key areas of cooperation, including the exchange of information and best practices, the sharing of publications, joint promotion of ethical development in the public relations (PR) profession and collaboration on codes and guidelines.

“Through this collaboration, our members will gain invaluable global insights, networking opportunities, and access to a wealth of resources to enhance their professional growth,” commented Practitioners chairman Datuk P. Kamalanathan.

“I extend my gratitude to IPRA for this mutually beneficial partnership, paving the way for a brighter future for all involved.”

IPRA President Nataša Pavlović Bujas welcomed the new partnership, stating, “I am thrilled to welcome PRactitioners to our IPRA family.

Gathering professionals worldwide not only helps the levelling-up of public relations but also helps mutual understanding and the building of trust among nations.”

This partnership marks a significant step forward for PRactitioners, further solidifying its position as a key player in the global PR landscape.

It underscores the society’s commitment to fostering international relationships and elevating the standards of PR practice both in Malaysia and worldwide. - July 29, 2024 

https://focusmalaysia.my/practitioners-malaysia-forges-international-partnership-with-ipra/