星洲財經評論
普騰新戰場
2015-06-28 19:59
大馬國產車普騰（Proton）終於找到了新外資伙伴，同時也設定了新策略和開闢新戰場。
普騰尋尋覓覓多時，如今決定和日本鈴木汽車（Suzuki）結盟，尋求鈴木提供技術和平台。至於瞄準的新戰場，則是由來由第二國產車（Perodua）佔據的小型車（A-segment）領域。
普騰將以重新命名形式（貼牌車）推出一些鈴木車款，證明了自身研發能力不足，最終還是必須直接向外國車廠引進技術，這始終是最快捷方便的途徑。
眼看著市佔率節節敗退，普騰急迫需要一個強大的外資伙伴以及全新的戰略。但是，這次和鈴木結盟，能否重振雄風，仍是一大疑問。
第二國產車在小型車領域早已老樹盤根，普騰要撼動其地位，未必能佔到便宜。另一方面，小型車的售價較低，意味著從中取得的收入也相對偏低，除非能嚴控成本和銷量大增，否則普騰搶吃小型車，不一定能解決其不斷失血虧損的問題。
此外，普騰將接管目前大馬鈴木所持有的獨家執照以在大馬生產、銷售和分銷鈴木汽車及零件。不過，鈴木在大馬的銷售偏低，普騰也無法從中大賺，該公司的丹絨馬林車廠仍面對產能過剩的問題，裝配鈴木汽車仍難以提昇其產能。
今年4月鈴木的大馬銷售滑跌34%至1千320輛，至於普騰銷售也下跌24%至3萬2千654輛，兩者都面對銷量大跌的窘境，這次“弱弱聯手”，若能讓普騰翻身，將會是一大奇蹟。（星洲日報／投資致富‧投資茶室‧文：李勇堅）
點看全文: http://biz.sinchew.com.my/node/118077?tid=17#ixzz3eMsRAHh3
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