Pensonic Holdings Berhad

A Malaysian company from Penang that produces electrical appliances for consumer use. For the time being, approximately 30% of the products are exported to Singapore, Brunei, Thailand, Indonesia, Philippines, Mainland of China, Hong Kong, and Taiwan. The remaining of the products is mainly sold in the local market.

The company has grown tremendously over the last few years, the Group had posted a revenue of RM339 million, which shows an increase of 21%.

As a leader in the electric components and housing appliances in Malaysia, Pensoni continues to provide solutions that elevate the value of living space by combining knowhow and technologies the company has developed in engineering, manufacturing and sales.

Recent data showed that the growing population and rise in income have been driving construction sectors in the Southeast Asia region. It is expected that the population in five ASEAN nations, namely Indonesia, the Philippines, Thailand, Vietnam and Malaysia, will increase from 580 million in 2020 to 640 million in 2030. Meanwhile, the number of new housings starts in these countries is projected to reach 4.41 million units in 2021.
 

Financial Performance***

A quick check shows that in the past.

For Financial year 2021, PENSONI adjusted net profit to shareholder is about RM19.6mil. From the trend we can see that not only a turnaround year for PENSONI but it shown improve profit margin from quarter to quarter.

Strategy/Direction

The following are the three strategic points Pansoni pursues in Asia:

1. Indonesia - Developing new businesses through partnerships
2. E-commerce - Shopee,Lazada
3. Export oriented - Developing value-added products to building strong sales network across Asia region.

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