Getting tougher BAT faces an uphill task domestically due to the increase in excise duty and weaker consumer spending. Its contract manufacturing is also experiencing declining volumes. JTI is also expected to be a more aggressive competitor now that it is a private entity.
Given the dim outlook, we maintain our Reduce rating on BAT. The operating environment going forward will be tough due to the weaker consumer spending and high illicit trade. Its dividend yield is also not compelling in view of the risks. Switch to F&B or REITs for yields. High selling price dampens sales volume... Industry sales volumes have been weak due to the increase in excise duties as consumers downtrade to cheaper alternatives, typically illicit cigarettes. The excise duty increase in Sep, two years after the last hike, further dampened sales, especially since consumers are now also facing higher living costs due to the impending implementation of the GST and the likelihood of gradual subsidy cuts. To recap, the government unexpectedly announced a sharp 14% increase in excise duty in Sep 2013 and BAT responded by raising its selling prices – the third time in 11 months – by RM1.50 per pack for both premium and value-for-money (VFM) segments. ...But helped to increase net profit The sharp increase in selling prices indeed helped to improve profit. In 1QFY14, while its domestic and contract manufacturing volumes fell by 7.9% and 23% yoy, respectively, its net profit rose 10.4% yoy against a revenue increase of 5.3% yoy. Expect tough road ahead Although sales volume improved qoq, this could be due to the government’s initial effort to clamp down the illicit market between Mar and May 2014. With the weakening consumer spending and the impending GST implementation, which may raise cigarettes prices, we think sales volume has more downside risks than upside potential. While selling price increase could bump up profits in the near term, it is not a long term solution as any price increase will cause the illicit cigarettes to spike up. Furthermore, we believe that as JTI has been taken private, will be more aggressive in fighting for market share, putting more pressure on BAT.
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
BBB79
2,689 posts
Posted by BBB79 > 2014-03-09 11:51 | Report Abuse
look from the chart, it stagnant too long, any time can fly...