KLSE (MYR): KOSSAN (7153)
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Chipee
412 posts
Posted by Chipee > 1 week ago | Report Abuse
From Hartalega forum I share it here:
The only fear of China gloves is them undercutting in ASP. Lets think this logically.
TopGlove ASP is $17. Operational Loss
Hartalega ASP is $21. Operational Loss
Kossan ASP is $16. Operational Profit
China ASP is $16. Operational Profit
Logic 1:
Is China operation so cost effective and "special" that they are still in operational profit although selling at lower ASP?
Answer is NO. If that is true, then Kossan should be in operation loss like other Msian gloves company. Since Kossan is making operational profit, this can only mean LOWER ASP are STEALING ORDERS from HIGHER ASP glove makers. Demand being limited, hitting the right volume will make operational profit. China "high tech" operation is NOTHING SPECIAL. Hartalega and Kossan have automation in their production. They are also very "high tech".
Logic 2:
Can China expanded production capacity kills Msia glove makers by stealing orders with lower ASP?
Answer is NO. Four biggest Msian glove companies had already cut production capacity in 2023/24 to reduce losses. So if China expand bigger, the higher FIXED COST will bring their operation to losses. Glove is a thin profit margin product. It's balance between ASP and VOLUME to be profitable. China cannot afford to lower their ASP further (Back to Logic 1: China "high tech" is not special).
Logic 3:
Then why China expanded their production capacity?
Bcoz of covid, ALL glove makers expanded their production capacity. China had zero-covid policy which extended the life of their expanded capacity. China will make losses if TopGlove and Hartalega lower their ASP to $16. This will easily kill of China glove makers. It is all about GETTING THE VOLUME ORDER or demand increases. If China is smart, they too should reduce production capacity (But apparently, they are not).
China only has ONE tactic ... throw price. But US tariff of 25% in 2026 will kill them. If Donald Trumps win, 60% tariff will definitely kill them and we don't need to wait until 2026. Lets hope Trump wins.
US market covers 30% of global glove demand. But higher tariff will improve Msia glove ASP significantly and GETTING 30% of the GLOBAL VOLUME ORDER.
$16 x 1.25 = $20.
Msia just need to sell at $19 to kick China's order out of US.
China glove will definitely go into LOSSES with LOWER VOLUME.
As for 70% of the global market, Malaysia can just follow China's price to be competitive.