This time, inflation will stay high for not just 1 -2 year. Inflation, including food prices, will stay high for the next 3 - 5 years. Consumer staples, which includes companies such as Apollo Food, Nestle, Kawan Food and Power Root will be able to weather the storm. Yet analysts still don't factor this into their assumptions, citing raw material costs blah blah blah. Kawan Food, Oriental Food and Power Root are all strong long term plays.
BN: People started eating at home more due to Covid. Do you think that trend will stick?
Sean Connoly, CEO of Conagra (one of the industry leaders in frozen food industry): If you look at every generation, when people grow up, they get out of college, they've got a significant other, they get their first place to live on their own. That means they've got their first kitchen, they start buying stuff, they start fiddling with food, developing some basic skills. Maybe kids come. Consumption of food at home goes up and up. In the pandemic, by our estimation, about five years of natural evolution happened all at once. So, for example, if you're 20 and you've never made an omelet and you try to make an omelet in a nonstick pan without a can of Pam, good luck. Have fun cleaning that pan. So, we had kids basically figuring that out.
BN: Was there a big education curve to get people on board with more frozen food?
Sean Connoly: We knew people were going to be in the frozen section because there's stuff there that they have to buy, whether it's a bag of vegetables or a frozen pizza or a gallon of ice cream. But we learned a number of years ago that the provocativeness of your package design is a hugely important factor in getting the consumer to pause, look at your offering and say, wow, that is intriguing. A lot of the focus in making these innovations work is not just designing the food, but it's designing the package.
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....