PUC’s Associate Company Pictureworks Harnesses AI Innovations to Drive Global Expansion and New Business Ventures

KUALA LUMPUR, 21 AUGUST 2024 – PUC Berhad ("PUC"), an innovative loyalty to redemption, e-commerce, digital marketing and digital payment solutions provider, is pleased to announce that its associate company, Pictureworks (“Pictureworks” or the “Group”), a global leader in digital imaging solutions for theme parks, attractions, and the tourism industry, is leveraging the power of Artificial Intelligence (AI) to fuel its global expansion and unlock new business opportunities. The company has introduced a suite of AI-driven innovations that are transforming the digital imaging landscape and setting the stage for sustained growth across international markets.

In an era where technological advancements are rapidly reshaping industries, Pictureworks is at the forefront of integrating AI into its core solutions. The company’s latest AI-powered innovations, including automatic photography captures, AI image processing, AI Chromakey, and photo retrieval via facial recognition, have set new benchmarks for efficiency and customer satisfaction.

“We are in an exciting time where technology, particularly AI, is revolutionising how we capture and experience memories,” said Sharon Tse, Group CEO of Pictureworks. “At Pictureworks, we are committed to staying ahead of the curve by continuously innovating and integrating the latest technological advancements into our offerings. Our AI-driven solutions not only enhance the visitor experience but also streamline our operations, allowing us to scale more effectively on a global level.”

Pictureworks' strategic focus on AI is not just about improving current operations; it is also a key driver for the company’s ambitious global expansion plans with tailored solutions that meet the specific needs of diverse clients worldwide. The company's recent growth efforts have been particularly successful, with AI technology playing a pivotal role in securing new partnerships with top-tier theme parks and attractions. These partnerships have not only increased Pictureworks' global footprint but have also opened up new revenue streams and business ventures.

Looking ahead, Pictureworks is strategically positioned to sustain its dynamic growth and innovation by delving deeper into advanced AI technology to offer even more precise and bespoke solutions that meet the evolving needs of its clients and their visitors.

These innovations are expected to significantly elevate the user experience, providing clients with more accurate data, faster processing times, and superior imaging capabilities. This focus on technological advancement will not only improve operational efficiency but also enable Pictureworks to deliver exceptional value, delighting clients and their visitors with more engaging and personalised experiences.

As Pictureworks continues to push the boundaries of what is possible with AI, the company is set to redefine industry standards and solidify its position as a leader in digital imaging. The commitment to integrating these advanced technologies underscores Pictureworks' dedication to driving ongoing success and maintaining its competitive edge in a rapidly evolving market.