BFM Podcast

Ronaldo's Gesture Costs Coca Cola Billions

Tan KW
Publish date: Wed, 16 Jun 2021, 10:53 PM
Tan KW
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Ronaldo's Gesture Costs Coca Cola Billions

16-Jun-21 19:00

Khor Yu Leng, Political Economist, Segi Enam Advisors

On Monday, Christiano Ronaldo removed two Coca Cola bottles at a Euro 2020 press conference, which led to Coca Cola acquiring a loss of 4 billion dollars in company market value. We looked into the impact that big names can have on brands, as well as what it takes to be more health conscious.

Image Source: beIN SPORTS France

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