KUALA LUMPUR: Sustainable practices are crucial for the long-term competitiveness of Malaysian rubber products, said Deputy Plantation and Commodities Minister Datuk Chan Foong Hin.

Hence, Chan commended latex matress manufacturer Getha (1969) Sdn Bhd for its proactive stance in championing sustainable initiatives.

Chan, during a visit to Getha's manufacturing facility here today, reaffirmed the ministry's commitment to supporting efforts that align with global standards and consumer expectations.

The visit marked a significant step toward aligning industry objectives with national policies geared toward sustainability, ensuring that Malaysia's rubber industry not only thrives but leads in setting responsible and forward-thinking practices.

"The visit, aimed at strengthening Malaysia's position in the global rubber products market, highlights the increasing need for sustainable practices within the local rubber industry," Getha said.

During the visit, both parties discussed ways to enhance Malaysia's natural rubber quality through sustainable practices and to elevate rubber standards.

They also emphasised the importance of aligning with evolving international regulations and ensuring that imported natural rubber complies with the EU Deforestation Regulation.

With facilities spanning over one million square feet, Getha is capable of producing 600 tonnes of raw latex per month.

This translated to 7,200 tonnes annually, or equivalent to tapping an estimated 10 million rubber trees each month.

"Getha's commitment to sustainability is evident throughout its extensive production chain, reinforcing its leadership in the industry while setting a benchmark for eco-conscious manufacturing practices," the company said.

https://www.nst.com.my/business/corporate/2024/08/1095310/ministrys-visit-getha-highlights-focus-sustainability-malaysian