She was appointed as a Managing Director of Poh Kong Jewellery Manufacturer Sdn. Bhd. ("PKJM") since 1991. Her main responsibilities are in overseeing the daily operations and decision making policies of PKJM. Her career in the gold jewellery industry started in 1980 when she joined Precious Jewellery Sdn. Bhd. ("Precious") as a Retail Representative. In 1981, she was promoted to Production Supervisor cum Designer at Precious and was with the company until 1990. She is a Director of several other companies within the Group. She was responsible for the initial set-up of the manufacturing plant and has successfully built the plant to become fully operational with a workforce of approximately 180. She also participates in trade exhibitions to keep abreast of the latest trends in product designs and development, and advances manufacturing technologies. She oversees the production, quality control, manufacturing techniques, marketing, design and administration. In addition, her responsibilities also cover Human Resources, Accounts and Finance functions of manufacturing arm. She also heads the Group's research and development team and provides support to new prodect development in addition to enhancing the manufacturing capabilities of the Group.
Family Relationship
Madam Choon is the spouse of Mr. Siow Der Ming. Madam Choon's siblings Dato' Choon Yee Seiong, Madam Choon Yoke Ying, Encik Mohd Annuar Choon Bin Abdullah, Madam Choon Nee Siew, Mr. Choon Yee Fook, Mr. Choon Yee Bin, Madam Choon Ching Yih and Madam Choong Bee Chu are shareholders of the Company. Her brother-in-law Mr. Chang Kwong Him are also shareholders of the Company.
Interest
Direct: 615,023 (0.52%) Indirect: 71,510,353 (60.99%)# # Deemed interested by virtue of the shareholding of her spouse, siblings and her substantial shareholding in PKSB pursuant to Sections 6A and 122A of the Act.
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