She is the Assistant Managing Director of Poh Kong Jewellers Sdn. Bhd. ("PKJ"). Her career in the gold jewellery industry started in 1977 when she joined PKJ as a retail sales representative. In 1979, she became a partner in PKJ. In 1993, she was appointed Director of PKJ. Her current responsibilities are marketing and merchandising for the Group. In addition, she is also in charge of research and development of the Group. She attends trade fairs regularly to constantly keep up-to-date on the latest technology, development and trend in the jewellery industry. She is also a Director of various companies within the Group.
Family Relationship
Dato' Choon Yoke Ying is the spouse of Mr. Chang Kwong Him. Dato' Choon's siblings Dato' Choon Yee Seiong, Madam Choon Nee Siew, Encik Mohd Annuar Choon Bin Abdullah, Madam Choon Wan Joo, Mr. Choon Yee Bin, Madam Choon Ching Yih and Madam Choon Bee Chu are shareholders of the Company. Her brother-in-law Mr. Siow Der Ming is also a shareholders of the Company. Her sister-in-law Datin Hon Wee Fong is also a shareholder of the Company.
Interest
Direct: 1,395,072 (0.34%) Indirect: 258,632,998 (63.02%) #Deemed interest by virtue of the shareholding of her spouse, siblings and her husband substantial shareholding in PKSB pursuant to Sections 6A and 122A of the Act.
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