KUALA LUMPUR, 22 May 2023 – Rakuten Trade Sdn Bhd (Rakuten Trade), Malaysia's pioneer in online equity broking, has achieved a new industry milestone by being the first to introduce fractional share trading for NYSE/NASDAQ-listed shares.
Mr Kazumasa Mise, CEO of Rakuten Trade said, “We are making significant changes to our services in ways that will stimulate online trading and boost retail participation, especially among new investors. US fractional share trading is a game-changer for Malaysia's investors, allowing for more affordable, diversified and balanced portfolio that includes familiar brands like Apple, Amazon, and Tesla."
CEO of Rakuten Trade - Kazumasa Mise
Fractional share trading starts from as small as 0.01 (Buy) or 0.0001 (Sell) for US stocks, ADRs and ETFs tradeable* on Rakuten Trade. Brokerage fees range from RM1 to RM100 or USD 1.88 to USD 25.
This is the 2nd enhancement to Rakuten Trade’s U.S. trading platform. In August 2022, they announced its foreign currency settlement services enabling investors to choose to trade in either Ringgit Malaysia or in US Dollar.
“Rakuten Trade’s foreign market trading platform serves as a catalyst for new investors to test trading strategies on Bursa Malaysia before diversifying onto the US markets,” Mise added. “Over the last 16 months, more than 30,000 clients have added foreign market trading to their Cash Upfront account, resulting in over 160,000 successful orders placed. This service presently accounts for more than 20% of the company's revenue.”
Quick on the heels of launching its trading services onto the Hong Kong Exchange, Rakuten Trade made two notable changes recently:
As of 30 April 2023, Rakuten Trade had activated almost 265,000 accounts and processed a total trading value of more than RM115 billion since its inception May 2017. Its clients' assets under administration surpassed RM3.7 billion.
Rakuten Trade (楽天トレード) is the result of a joint venture between Malaysia’s leading independent investment bank Kenanga Investment Bank Berhad and Japan’s Rakuten Securities, Inc. part of Rakuten Group, Inc. (“Rakuten Group”), a global innovation leader. In 2018, Rakuten Trade was named FinTech Company of the Year and in 2022 was awarded Malaysian Digital Broker Experience of the Year by Asian Business Review. Its FinTech platform gives investors the opportunity to have a completely online equity broking experience from account opening, live market feeds, execution and settlement of trades, research reports as well as rewards. Rakuten Trade holds a restricted Capital Markets Services License (“CMSL”)
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