星洲日報／投資致富‧企業故事
不再是苹果‧2019美千禧一代最爱亚马逊
万花筒
美国广告机构Moosylvania最新公布的“2019千禧一代偏好百大品牌”排行榜显示，去年原本排名第三名的美国零售巨擘亚马逊，在今年打败了苹果和耐吉跃升成为最受美国千禧一代偏爱的品牌。
Moosylvania针对1000位美国千禧一代（1981-1996出生）的人进行品牌偏好的调查。调查统计数据显示，美国千禧一代偏爱名牌前10名，分别为亚马逊、苹果、耐吉、沃尔玛、Target、三星、谷歌、爱迪达、可口可乐与百事可乐。
其中，上述前10大品牌中，三星（来自韩国）与爱迪达（来自德国）2个品牌非为美国品牌。
应改变销售策略
另外，皮尤有研究中心（Pew Research Center）也指出，千禧一代的消费方式与习惯与过往已经不同了，各大零售商应该要改变销售策略，以获得千禧一代青睐。
文章来源 ： 星洲日报 2019-09-30
https://www.sinchew.com.my/content/content_2123704.html
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