1) Most saw a double-digit MoM bump with the notable exceptions being Toyota and Mazda. Toyota came off a high base in June (when sales leapt 466% MoM). Mazda sales fell 21% MoM as SUV sales dropped 37% MoM to 768 units (mitigating a 37% improvement in passenger car sales, which rose to a new YTD high). We believe Bermaz rode on its maximum allocation of ~700 units/month for the CX-5 and faced a run-out of the old CX-3, which should see better numbers from Sep (with a facelift version launched mid-August at a very competitive price of RM121K). Note that Mazda should also see favourable sales extend for 1-2 months after the reintroduction of the SST given its commitment to absorb the cost (for bookings made before Sep 1, but delivered after that date). We emphasize that Mazda is in a solid place despite the MoM slide in July with YTD sales up 44% YoY and selling an average of 1.1K every month vs. only ~800 monthly last year.
2) Nissan is soaring on the new Serena but is also using the tax holiday to clear out its older models. Tan Chong Motor guided that it has over 4K bookings for the Serena to anchor Nissan sales up to January 2019. We note that it is taking advantage of the tax holiday to pare down its other models. Sales for its other key segments have also shot up: with the average sales of passenger cars, SUV/4WD and pick-ups from June-July coming in higher by 200%/68%/34% than their respective Jan-April averages.
3) Everyone won from the tax holiday but there are a few standouts. Perodua had the additional benefit of a wildly popular Myvi to sell 23.8K units in July, its highest monthly result since Dec 2016 (exceeding the previous benchmark of 22K in May 2018). Previous laggards such as Proton and Nissan found an opportunity to rid of hard-to-sell cars without compromising their own margins. Beyond the mass-volume players, we note that the outperformers were Mitsubishi, BMW, Mercedes-Benz and Volvo with their May-June average sales coming in 54%/62%/65%/141% higher respectively than their Jan-Apr average (vs. 48% for TIV).
Source: AmInvest Research - 20 Aug 2018
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SIMECreated by mirama | Aug 30, 2018
Created by mirama | Aug 30, 2018