KLSE (MYR): CAPITALA (5099)
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geary
6,290 posts
Posted by geary > 2020-07-11 19:03 | Report Abuse
"We’re trying to adapt ourselves to becoming the genius of the digital age."
Mr Franke said another advantage low-cost carriers have over legacy airlines as the world recovers is that they are better placed to raise prices if COVID-19 safety-related costs such as keeping middle seats vacant are needed to make customers willing to resume travel.
"Low-cost airlines will be raising fares off a cost base 30 per cent lower than legacy airlines," he said.
"Net-net I think the [low-cost] model performs better than other models as we recover from COVID-19."
The Virgin bidders will want to attack its cost base.
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On the outlook for the aviation industry more generally, Mr Franke said the primary focus for all airlines at the moment is managing their cash burn and warned that some won't survive without government support.
"Until there is either a treatment and a vaccine ... we're all going to be dealing with waves of events here, and that in turn leads to a question about when revenue will revive to a standard that permits break-even cash flow."
Much of that will depend on making sure passengers feel safe to fly.
"Airports and airlines need to convince the traveller, through a series of actions - this is before any vaccine is available - that the passenger is safe getting on the airplane."
Mr Franke also took aim at airlines and aircraft makers for doing "an imperfect job" of explaining air filtration systems.
"Airlines need to have those seats filled to get more money coming in the door than going out the door.
"If we can convince [passengers that] the air in the aircraft is safer than in a restaurant or their office, which by the way it is, that would be a major step."
Jacob Greber writes about American politics, economics and business from our Washington bureau. He was previously our economics correspondent based in Canberra. Connect with Jacob on Twitter. Email Jacob at jgreber@afr.com